B&R Industrial Automation

Roswell, GA 30076


About B&R Industrial Automation

Together with ABB, we are the only company to offer a complete portfolio of robotics, automation and software. As part of ABB, we continue to be guided by the same values: Creating more productive and sustainable manufacturing solutions with our customers. We share our automation expertise through training and collaboration.
135 North America

Product Summary

HMI Industrial PCs I/0 Systems Motion Control Safety Technology Control Software


1250 Northmeadow Parkway
Ste. 100
Roswell, GA 30076
United States

More Info on B&R Industrial Automation


B&R is an innovative automation company with headquarters in Austria and offices all around the world. On July 6, 2017, B&R became a business unit of the ABB Group. As a global leader in industrial automation, B&R combines state-of-the-art technology with advanced engineering to provide customers in virtually every industry with complete solutions for machine and factory automation, motion control, HMI and integrated safety technology. With Industrial IoT communication standards like OPC UA, POWERLINK and openSAFETY as well as the powerful Automation Studio software development environment, B&R is constantly redefining the future of automation engineering. The innovative spirit that keeps B&R at the forefront of industrial automation is driven by a commitment to simplifying processes and exceeding customer expectations.

Products & Press Releases

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AI-Enhanced Machine Vision

Aug. 17, 2023
B&R has added deep learning functionality to its smart camera portfolio. The first product to emerge from the project is a deep-learning-based optical character recognition (OCR...
The Smart Camera makes it easy to combine multiple machine vision functions in real time.

Machine Vision Projects Made Easy

May 4, 2021
New smart camera supports changeover at full production speed.
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Industrial Controller Has the Power of a PC

March 18, 2020
The X20CP3687X controller from B&R combines the performance of an industrial PC with the compact design of the company’s X20 controller series.
Virtual Sensor Reads Safe Speed

Virtual Sensor Reads Safe Speed

Oct. 3, 2019
The Safe Speed Observer from B&R determines speed of the company’s Acopos P3 servo drive in accordance with SIL 2 / PL d / CAT 3 requirements.
John Kowal, Marketing director, B&R Industrial Automation

Why OPC UA Over TSN Will Prove Critical to Manufacturing IIoT

Aug. 16, 2019
Industrial system interoperability is on the way through a combination of the determinism supplied by Time-Sensitive Networking and OPC UA’s machine-to-machine communications ...


July 26, 2019
John Kowal, director of business development at B&R Industrial Automation, provided this FAQ on OPC UA over TSN. B&R is a 'committed contributor' to the 'OPC UA including TSN ...
Compact Controller with Integrated Switch

Compact Controller with Integrated Switch

June 10, 2019
B&R’s X20CP0420 has a width of only 37.5 mm including the power supply.
Pat Reynolds, Packaging World

It’s the Age of the Adaptive Machine

May 10, 2019
The next frontier in packaging equipment is the adaptive machine, where machines are able to adapt to each product instead of running batches that conform to a fixed setup.
Safety Module from B&R Saves Space in the Control Cabinet

Safety Module Saves Space in the Control Cabinet

March 20, 2019
The X20SO6530 digital output module from B&R provides six safety relays in a unit with standard 25 mm width.
A new paper from ARC Advisory Group explores the potential of creating a universal industrial network through the combination of OPC UA and Time Sensitive Networking.

Is a Universal Industrial Network Coming Soon?

A new paper from ARC Advisory Group explores the potential of creating a universal industrial network through the combination of OPC UA and time-sensitive networking.

Articles & News

Codian D5 In Environment 1

Integrating B&R Controls with Codian Robots

The open nature of Codian robotics was on display at Pack Expo to show how the company’s array of delta robots can be integrated with B&R controls and mechatronic transport systems...
Evolve's B&R-controlled process fuses 2D-printed layers into solid 3D parts, combining the flexibility of additive technology with the material quality and production volume of injection molding.

Motion Control Brings Injection Molding Quality to Additive Manufacturing

With the help of B&R’s automation technology, Evolve’s selective thermoplastic electrophotographic process produces product 10 times faster than 3D printing while delivering assembly...
The new safety relay module from B&R makes mobile machinery even safer.
Supplier News

More Safety for Mobile Machinery

Jan. 19, 2022
B&R introduces new safety relay module for X90 control system.
Evolve's B&R-controlled process fuses 2D-printed layers into solid 3D parts – combining the flexi-bility of additive technology with the material quality and production volume of injection molding.
Supplier News

Additive Manufacturing Ready for Industrial-Scale Production

Nov. 16, 2021
Evolve Additive Solutions has succeeded in combining the flexibility of additive technology with the volume and quality of injection molding.
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The Mini-Geo and Acopos 6D from B&R Automation

Sept. 29, 2021
B&R is highlighting two of its unique transport systems, both of which allow for batch sizes of one.
Machine-centric robotics is about merging the robot controller into the machine controller so that users can manage servo control, I/O, and visualization from one industrial PC.
PEC 2020

What Is Machine-Centric Robotics?

End users’ increasing retrofits of machines to process more SKUs is driving the integration of ABB’s robots with B&R’s control system to speed up cycle times, minimize dwell times...
B&R uses four of its technologies to create an adaptive machine: AcoposTrak, integrated machine vision, machine centric robotics, and digital twins.
PEC 2020

The Adaptive Machine for Mass Customization

B&R’s adaptive machine concept includes its AcoposTrak, integrated machine vision, machine centric robotics, and digital twin technologies.
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Supply Chain Management

Why Conveyance Technologies Remain an Industry Lynchpin

June 11, 2020
Conveyor technology is no longer just about moving goods and components back and forth. Automation advances are transforming it into a core aspect of production strategy.

What Pub/Sub Means for Industrial Networks

The publish/subscribe communication paradigm promises an era of real-time data exchange and increased flexibility to support next-generation IIoT applications and flexible manufacturing...

Videos & Resources

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Codian Delta Robots with B&R Controls

For more information, see: https://automationworld.com/33013404
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Take Five

Robot Predictions for 2022

April 22, 2022
Activity in the automotive industry, e-commerce, and other sectors will shape the growth of robotics technologies in the coming year.
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PEI 2022

Mini-Geo System

Nov. 26, 2021
The Mini-Geo is a modification of B&R’s AcoposTrak shuttle transport system that is synchronized with an IRB 1200 robotic arm from ABB and several vision sensors.
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Take Five

B&R Automation Highlights Planar Conveyance System

Oct. 22, 2021
B&R Automation’s Acopos 6D is a unique conveyance system that transports items using levitating planar movers. Watch the innovation in action on this Take Five video.
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SPS 2019 Highlights

Automation World Director of Content David Greenfield reports from the SPS (Smart Production Solutions) 2019 event in Nuremberg, Germany.
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Virtual Commissioning and Simulation

Dec. 14, 2018
In this informative podcast, David Greenfield, Director of Content for Automation World, and Sari Germanos, Product Manager North America for B&R Industrial Automation, delve ...
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Intelligent track technology improves productivity, quality

Oct. 18, 2018
B&R debuted its new track technology, which enables "the Adaptive Machine" and cost effective mass customization, during PACK EXPO.
OPC UA TSN A new Solution for Industrial Communication

OPC UA TSN A new Solution for Industrial Communication

May 3, 2018
The emergence of new IEEE Ethernet standards coupled with Gigabit Ethernet technology have now paved the way to securely and efficiently merge IT and OT networks by producing ...
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How Time-Sensitive Networks Are Transforming Industrial Networks Today

April 24, 2018
The data management systems of many of today’s industrial environments are often still limited by outdated, inefficient networks. However, new networking standards such as time...
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How to Make Your Factory Smart Using IIoT Concepts and Open Standards

July 21, 2017
Are open data communication standards here to stay? This 18-minute video delves into the real meaning, real uses and real benefits of essential data communications standards being...


Patrick McDermott


John Roberts

Senior Vice President of Sales

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All content from B&R Industrial Automation

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Where Ethernet (Still) Isn’t

March 20, 2020
Automation World’s latest poll revisits our 2016 survey on the state of industrial Ethernet adoption. The numbers seem to suggest nothing much has changed. But is that what’s ...
2001 F2 1
Supply Chain Management

Meeting E-commerce Expectations with Automation

Jan. 28, 2020
As online retailers shape consumer buying behavior by offering customized goods, manufacturers are turning to technology suppliers and machine builders to add flexibility into...
B&R Industrial Automation's X20 controllers support OPC UA over TSN. Source: B&R Industrial Automation

B&R Highlights Progress with Time-Sensitive Networking

Leveraging the widely accepted OPC UA standard, automation supplier adoption of Time-Sensitive Networking continues to advance, as can be seen in multiple recent announcements...
ABB robots on display in the B&R exhibit at SPS 2019 to highlight the integration of ABB robotics and B&R's machine control.

B&R Integrates ABB Robotics for Machine Builders

The merger of ABB’s robotics with B&R’s machine control components into one software architecture is designed to ease the component purchasing and development process for OEMs...
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The power of a PC

Dec. 2, 2019
B&R's industrial controllers take performance to a whole new level
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The perfect lens for every situation

Dec. 2, 2019
B&R adds C-mount cameras to vision portfolio
John Kowal, Marketing Director, B&R Industrial Automation

Optimizing the Performance of Your Assets

Nov. 1, 2019
What role does the machine builder play in optimizing the ongoing operation of industrial machinery? Perhaps not enough.
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Not So Fast: TSN Not Quite Ready for Prime Time

Though standardization efforts for Time-Sensitive Networking continue at pace, it is still years before industry should expect to see a bumper crop of compatible products.
Buhler's Tubo Laato machine on display at Hannover Messe 2019. The machine hits grains with low electron beams to kill bacteria without affecting the grain.

Microsoft Focuses on Simplifying Intelligent Industry

From security to digital twins to blockchain, Microsoft highlights a message of how it can help simplify and ease the adoption of these complex technologies, platforms and concepts...